Eid-ul-Adha, popularly known as Bakra Eid, is not just a religious festival in Pakistan; it’s a cultural event that significantly influences social media trends.
The festival’s unique blend of tradition and festivity offers content creators a rich tapestry to showcase, leading to a surge in digital content, especially on platforms like YouTube and TikTok.
Bakra Mandi Vlogs
Popular Pakistani YouTubers like Mustafa Hanif, AR Maani, and Mishkat Khan have transitioned from daily vlogging to Bakra Eid content this month.
One of the most anticipated aspects of Bakra Eid is the visit to the Bakra Mandi (livestock market). YouTubers capitalize on this by creating engaging vlogs that capture the hustle and bustle of these markets.
Mishkat Khan’s “MANDI ADVENTURE” vlog provides viewers with a humorous and relatable experience of the Bakra Mandi.
On the other hand, Mustafa Hanif is a family and daily vlogger who has combined content creation with impactful social activism.
Known for his welfare work, Mustafa runs a Qurbani distribution initiative every Eid, where he collects donations to buy sacrificial animals and distribute meat to underprivileged communities.
Alongside this noble cause, he creates engaging mandi vlogs to keep his audience updated on the Qurbani process and encourage transparency. His vlogs offer a unique blend of entertainment and purpose, earning him trust, support, and consistent viewership from a loyal subscriber base.
These vlogs not only entertain but also offer insights into the cultural practices associated with the festival. The authenticity and relatability of such content resonate with audiences, leading to increased viewership and subscriber growth for these creators.
Culinary Delights and Home Celebrations
Beyond the markets, the culinary aspect of Bakra Eid is a significant draw for content creators. Channels like Food Fusion, SooperChef, Muhammad Danial, and Ruby ka Kitchen focus on traditional recipes, guiding viewers through the preparation of festive dishes.
These cooking tutorials not only preserve traditional recipes but also cater to younger audiences eager to learn and replicate these dishes at home.
Family-centric vlogs that capture the essence of home celebrations, from the preparation of meals to the act of Qurbani (sacrifice), provide a window into the intimate aspects of the festival.
Such content fosters a sense of community among viewers, especially those living abroad who yearn for a connection to their cultural roots.
The reason? Views. Mandi content during the Eid season is practically a guaranteed traffic booster. These vloggers understand that this kind of seasonal, high-interest content not only increases engagement but also attracts new subscribers, leading to monetization opportunities and brand deals.
Why It Works
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Relatability: Millions of Pakistanis go through the same process of selecting animals, preparing for Eid, and celebrating with family.
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Visual Appeal: Decorated animals, night-time lights at mandis, and the general chaos make for entertaining viewing.
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Social Engagement: People enjoy commenting, sharing stories, and even suggesting better buys or price comparisons.
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Algorithm Love: YouTube favors trending topics. During Eid-ul-Adha, anything tagged “mandi,” “bakra,” or “Qurbani” is more likely to appear in searches.
The Digital Impact
The proliferation of Bakra Eid-related content has led to notable trends on social media platforms. Hashtags like #BakraEid, #Qurbani, and #EidVlog trend during the festival, indicating high engagement levels.
This surge in content consumption translates to increased ad revenue for creators and offers brands opportunities for targeted marketing campaigns.
Bakra Eid serves as a catalyst for content creation in Pakistan’s digital landscape. The festival’s rich traditions and communal celebrations offer endless content opportunities for creators, leading to increased engagement and monetization.
As digital platforms continue to evolve, the intersection of cultural festivities and content creation will undoubtedly play a pivotal role in shaping Pakistan’s social media narratives.
Areeba Kanwal is a contributor at The Diplomatic Insight and has passion for International Relations and diplomacy.
