Lahore (TDI): Discover Pakistan TV recently announced the appointment of two visionary industry leaders — Ahmad Ikram Lone and Atif Farooqi — as Executive Directors of the channel.
The announcement was made during a formal ceremony presided over by Dr. Kaiser Rafiq, Chairman of Discover Pakistan TV, who highlighted the milestone as a significant step in the organization’s growth and commitment to national progress.
Atif Farooqi, widely known for his leadership at Mohmand Dada Minerals and Big Bull Empire Private Limited, brings with him an impressive track record in corporate innovation, resource development, and strategic expansion.
His dynamic management style and proven ability to navigate diverse industries are expected to play a pivotal role in driving Discover Pakistan TV’s content and business outreach to new heights.
Ahmad Ikram Lone, the CEO of Lone Group and Co., is known for his entrepreneurial success and influential work in trade, information technology, logistics, and enterprise solutions.
His commitment to sustainable economic models and progressive business practices complements Discover Pakistan TV’s mission of highlighting the nation’s potential and achievements.
Speaking at the occasion, Dr. Kaiser Rafiq shared his optimism: “We are thrilled to welcome Atif Farooqi and Ikram Lone to the Discover Pakistan family. Their strategic vision, innovative thinking, and deep-rooted passion for Pakistan will serve as catalysts in our mission to illuminate the true essence of our nation. Together, we aim to inspire, empower, and elevate Pakistan’s global image.”
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He further emphasized that the appointments of Farooqi and Lone mark a significant evolution in Discover Pakistan TV’s leadership framework, promising enhanced content innovation, wider audience engagement, and a renewed focus on socio-economic development through impactful storytelling.
Discover Pakistan TV is Pakistan’s leading tourism and infotainment channel, dedicated to promoting the country’s scenic landscapes, rich history, cultural heritage, and developmental strides.
Areeba Kanwal is a contributor at The Diplomatic Insight and has passion for International Relations and diplomacy.
