Islamabad, 7 December 2022 (TDI): Maroof International Hospital Islamabad has launched its “Breast Cancer Awareness Campaign” in early October, also known as “Pinktober.”

It was inaugurated by participating in the inaugural Breast Cancer Awareness event led by First Lady Samina Alvi at Awan e Sadr Islamabad on 10 October 2022.

Since then, Maroof International Hospital has organized and executed a slew of awareness events and camps of varying scales with the goal of educating the public that “prevention is better than cure.”

Along these lines, MIH’s Surgical Oncologist appeared live on PTV on October 22nd to address the general public’s concerns and questions about the issue.

Maroof International Hospital Islamabad launched its "Breast Cancer Awareness Campaign" in early October
Maroof International Hospital Islamabad launched its “Breast Cancer Awareness Campaign” in early October

Following this, foreign-trained oncologists, pathologists, radiologists, and surgeons made additional television appearances to raise awareness about self-checks, medical screening, and treatment options.

On October 27th, Team Maroof visited U Microfinance Bank to educate female staff on the importance of screening and self-examination for disease detection.

While on October 28th, the hospital organized an internal refresher session for its consultants, with the goal of also guiding and counseling such patients.

Maroof conducted online awareness sessions for British Council and Ufone employees during the last week of October.

The final in a long series of events was an awareness session held in the PM Staff Colony Islamabad, which included cancer survivors as guests so that others could learn from their experiences and take better and more timely action.

Furthermore, Maroof International Hospital has been offering half-priced mammogram screening services from October 1st to December 31st, 2022, as well as free weekend consultations with its cancer physicians and surgeons.

Given the lack of support groups in Pakistan, a support group programme for cancer patients and survivors has been established at Maroof International Hospital.

Also read: Maroof International establishes Cancer Support Group