Sialkot, 25 November 2022 (TDI): The Asian Development Bank (ADB) Pakistan released a short video on Friday about providing infrastructure and services to Pakistan’s mid-level cities to make them sustainable.

As per the contents of the video, Sialkot, an international hub for manufacturing football and surgical instruments is also included in this development scheme.

It highlighted that the support of the ADB for urban development is helping enhance Sialkot’s competitiveness, and job opportunities, and improve the quality of life in the city.

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Referring to Sialkot’s football manufacturing tendencies, the video said, “The city manufactures over 70% of the world’s football. If you have ever played football, chances are the ball was made in Sialkot in Pakistan.”

The use of Sialkot football in the FIFA World Cup Qatar 2022 was also mentioned. It was also underscored that the ADB is helping develop growing cities like Sialkot so public services can meet rising demand.

Making an appearance in the video was the Chairman of Forward Group, a sports manufacturing company, Khwaja Masood Akhtar. He remarked, “We have international customers. They come to see our factory, and for business meetings.

Therefore, it is very important that the infrastructure of the city like roads, railways, airports, and dry ports, should be up to mark”. ADB is also helping in improving sewerage and sanitation systems.

Read more: ABD approves $3 million grant for Pakistan’s flood relief

In this vein, Farkhanda Ishtiaq, a Sialkot-based Social Activist, said “We learned about solid waste management at home. It was very beneficial for me as I learned how I can segregate my kitchen waste”.

The video ended with the remarks of a resident of Sialkot, Rabia Ahad. She appreciated the initiative and reiterated that children used to play in a very congested environment at home, but now if you look around, the children are very relaxed here.

About ADB

The Asian Development Bank (ADB) is a regional development bank with its headquarters in the metropolitan city of the Philippines, Manila.

It was established in 1960 in the first Ministerial Conference on Asian Economic Cooperation held by the United Nations Economic Commission for Asia. Pakistan became a founding member of ADB in 1966.

The bank aims at achieving a prosperous, inclusive, resilient, and sustainable Asia and the Pacific while sustaining its efforts to eradicate extreme poverty.