Peshawar, 11 October 2023 (TDI): On Tuesday, the United Nations Development Program (UNDP) and the Board of Investment (BOI) in Khyber Pakhtunkhwa collaborated to host an interactive event targeting Small and Medium Enterprises (SMEs) and Investors in Peshawar.

This event saw the participation of more than fifty companies, startups, as well as foreign and local investors.

Among the notable attendees was Omair Khattak, General Manager of Investments of KP Culture and Tourism Authority, who served as the keynote speaker. During his address, he underscored the tourism potential of the KP province.

Khattak emphasized that tourism in the region is experiencing rapid growth, presenting numerous opportunities for collaboration between foreign and domestic investors.

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He pointed out that KP boasts several untapped tourist destinations, ripe for exploration and yielding financial benefits.

Moreover, he highlighted the significance of upcoming integrated tourism zones in Mankiyal and Ganool, which have the potential to become major attractions in the global tourism sector.

Dr. Amir Abdullah, the caretaker minister for Industries, Commerce, and Technical Education, highlighted Khyber Pakhtunkhwa’s significant potential for investment across various sectors, underscoring its role in driving economic growth.

He conveyed this message during an event organized by the Khyber Pakhtunkhwa (KP) Board of Investment and Trade (BOIT) in partnership with the United Nations Development Program (UNDP).

where he addressed business individuals and investors, particularly those involved in Small and Medium Enterprises (SMEs).

Dr. Abdullah stressed the critical importance of fostering a favorable business environment and providing necessary amenities to entrepreneurs and investors in the province.

He pointed out that private investments and entrepreneurial ventures are central to a country’s economic development.

Drawing from historical examples, he emphasized that nations that have focused on facilitating private enterprises and creating opportunities, along with simplifying the business processes, have made substantial progress in lifting their populations out of poverty.

Recognizing the need to encourage and support businesses, particularly in the SME sector, Dr. Abdullah highlighted the role they play in stimulating economic growth.

He reiterated that the KP Board of Investment’s mission is to promote investment and open up diverse opportunities across the province, a crucial step towards its economic advancement.

Dr. Amir Abdullah expressed optimism that the provincial government would exert every effort to furnish the necessary facilities and extend cooperation to entrepreneurs and business individuals.

He urged participants to leverage this platform for the exchange of valuable ideas and collaboration, thus paving the way for exploring new avenues for investment and business expansion within the province.

KPCTA (KP Culture and Tourism Authority) has been actively promoting eco-tourism and green investments as preferred interventions in the tourism sector.

Throughout the event, the KPCTA team visited all the stalls and extended their support towards capacity building for new startups operating in the tourism sector.