There was a time when we would not directly communicate with someone who would not be within physical proximity. Then, there was a time when phones were introduced, which helped us to talk to people anytime and anywhere.

Now, it is the time of digital media, where we rarely use our phones to make calls. Almost all of us rely on social media to reach out to our friends, family members, peers, and customers.

From sending snaps on Snapchat, adding tags to Instagram, and messaging through Facebook Messenger and Whatsapp, there are new, advanced ways of communicating with others.

Therefore, having a fast internet is the prerequisite to keeping pace with the latest innovations in the field of communication.

Xfinity, for example, is one of the best internet service providers out there that offer high-speed internet backed by excellent customer service.

If you prefer services in Spanish, you can access the ever-ready Xfinity servicio al cliente. Get yourself an internet plan and enjoy communication.

Anyway, in this article, we will thoroughly discuss how digital media has changed the way we communicate and how it maximized communicative potential.

Instantaneous Communication

There is no denying that social media boomed the trend of instant messaging and a sense of urgency in communication. It is great to notice that communication has come this far when people can show people what they are doing at the moment, while it would take days and months back then.

One of the reasons why we prefer communicating over social media channels is precisely because we get to send text, visual, and voice messages right away.

Snapchat, for example, which is one of the most popular social media platforms, enables users to add people and send messages and photos that disappear within a time frame.

The same goes for Whatsapp, Instagram, and Facebook Stories and messages. Moreover, these social media platforms come with a ‘Live’ feature enabling the users to show the people added to their accounts what they are doing in real time.

All these features compel users to post photos, videos, reels, and so live streaming to let people know how they are doing.

Brief Messages

Since people have access to messaging tools and applications and the users are always in haste, there is a trend for brief messaging. Also, people have changed attention spans, and they do not prefer reading lengthy messages and social media posts. Twitter, for example, has made a significant impact on communication allowing users to convey their messages within 280 characters’ limitation.

Globalized Communication

The best part of digitalized communication is that one can communicate not only with friends and family members but people from across the world of any region, culture, race, religion, and language.

This has created a globalized community, bringing together people and enabling them to have a deeper understanding and be informed about the world. We hear stories of people from other parts of the world, and this brings our attention to what is happening in the world.

It would be safe to say that social media has brought people together like anything, enabling them to raise their voices compulsively for a shared concern.

Be it climate activism, Black lives matter, or the #metoo movement, it all started, expanded, and flamed up on social media. As a result, social media has significantly changed what we are communicating about besides how we are communicating.

Brought News Back into Life

Ever since the internet has become easily accessible to people, they have left the conventional modes of communication for getting news, which includes TV and newspaper. Social media has introduced a new way for youngsters to consume news.

Media industries have made their presence on digital platforms, and they share news in the form of snippets and chunks of information, aided with pictures and videos.

For someone, who needs to be updated about what is going around in the world, these comprehensive chunks of information are enough. And those who have a deep interest in News can click the link attached to the news and go to the website to read the full story.

How Has Digital Media Improved Communicative Potential

Brush Up New Social Skills

Communication has become a fun way of interacting. This is an art that millennials ace at and many are learning it. We tend to communicate with engaging content, including videos, gifs, stickers, and emojis.  These are the new ways of expressing our feelings and emotions, and we are constantly learning to adapt the new social skills.

Adaptive Learning

Social media is not a platform where we communicate about personal life and mundane activities, it is constantly becoming a one-stop shop for learning, teaching, and education. In the future, it is expected that people will be intensively discussing and finding solutions to serious issues on social media.

Allows You to Be You

In many ways, social media has provided this opportunity to express ourselves the best we can which we might not be able to do in an in-person meeting or over a call. It also allows you to connect with people who share the same interests and have similar ideologies of things. This boosts confidence and increases the level of self-image.


Technology has transformed the way we interact in many ways. Be it at home or the office, traveling, or lying on our bed, we can get information and retrieve details with a tap of a finger.

Previous articlePolitical Warfare in a Globalized World
Next articlePakistan’s High Commissioner promoting Affordable Living
The Diplomatic Insight, Pakistan's premier Public Diplomacy Magazine, has been at the forefront of promoting Peace Through Informed Dialogue since its inception in 2009. With both print and electronic versions, this decade-old media house is offering research, analysis, and public diplomacy outreach to clients in Pakistan and across the globe. TDI is now offering Amazon Kindle Self Publishing Services to diplomats, ambassadors, political leaders, academicians, and other civil society leaders to be the next best-seller authors. With access to 11 global markets and the option to translate your work into 11 languages, you can reach up to 300 million readers worldwide and unlock your personal and country branding.