Abidjan, 16 August 2022 (TDI): The online campaign managed by AfDB promoting the Technologies for African Agricultural Transformation (TAAT) program has won the “Salute to Excellence” award by the National Association of Black Journalists.

TAAT initiative

Africa has 60% of the arable land in the world. Consequently, poor cultivation practices, lack of technology, and unsustainable sowing patterns lead to famines and food shortages. In addition, this has led 220 million Africans to chronic or moderate malnutrition.

Technologies for African Agricultural Transformation (TAAT) is an initiative launched by the African development bank. It seeks to enhance the capabilities of the agricultural sector in Africa.

This initiative seeks to use cutting-edge technology to boost productivity enabling the region to explore its full potential in agriculture.

The African Development Bank (AfDB) has taken up the mission to address these challenges through the TAAT initiative.

The National Association of Black Journalists is America’s largest organization of journalists and media professionals of color.

It acknowledged the Bank’s excellence in online media relations and marketing about the landmark initiative.

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The online campaign featured the impact of TAAT delivering climate-smart agricultural technologies to millions of African farmers, helping African nations grow more food.

Dr. Beth Dunford, the Bank’s Vice President for Agriculture, Human and Social Development, endorsing the achievement, said; “Our bank communications help tell the world, through the stories of African farmers participating in the TAAT program, that Africa has solutions to boost its food production and reduce dependence on grain imports from the Black Sea region.”

Previous Achievements

This campaign promotes its success, showcasing millions of people benefiting from the TAAT-funded and modified goods.

These include wheat, maize, and other certified seed varieties, fertilizers, and technical support since the program started in 2018.

The National Association of Black Journalists’ Salute to Excellence award is the third international communications recognition for the Bank’s TAAT initiative.

Subsequently, TAAT earned a “Gold Stevie” first place for “Best Documentary” from the International Business Awards.

In addition, it recieved a “Communicator Award of Distinction” for online video from the New York-based Academy of Interactive and Visual Arts.