New York (TDI): Pakistan is set to make a vibrant appearance at the Travel & Adventure Show in New York on Saturday and Sunday, with a pavilion under its national tourism brand, “Salam Pakistan.”
Organized by the Consulate General of Pakistan, in collaboration with the Pakistan Tourism Development Corporation (PTDC), Trade Development Authority of Pakistan (TDAP), provincial tourism departments, and private sector stakeholders, the initiative aims to highlight Pakistan’s rich cultural heritage, stunning landscape and tourism opportunities.
“Renowned as one of the world’s largest and most influential tourism exhibitions, the Travel & Adventure Show serves as an unparalleled platform for tourism organizations to connect, collaborate, and showcase their unique offerings to a global audience,” Consulate General of Pakistan in New York said in a post on X.
The Pakistan Pavilion will offer an immersive experience into the country’s diverse and captivating tourism potential, it said.
Featuring 15 booths (Booth Nos. 500-509 and 600, 602, 604, 606, 608), the pavilion will present a vibrant showcase of the country’s breathtaking destinations, rich cultural heritage, and a wide range of tourism services.
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The pavilion will also highlight contributions from 13 private sector companies, reflecting the growing dynamism and innovation within Pakistan’s tourism industry.
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The grand inauguration of the Pakistan Pavilion will be held on Saturday. The ceremony will be attended Rizwan Saeed Sheikh, Pakistan’s Ambassador to the United States, Chief Minister of Gilgit-Baltistan, Provincial Ministers and distinguished delegates from various tourism agencies of Pakistan.