Ipsos Global Trends in Pakistan at ICCI

Islamabad (TDI): Ipsos, a prominent global market research firm, inaugurated its principal survey “Ipsos Global Trends” at the Islamabad Chamber of Commerce and Industries (ICCI).

During the survey Key Pakistani values and beliefs were discussed, along with a comparison to international trends and a future roadmap.

In addition, based on 50,000 interviews conducted in 50 nations, which account for 90% of the world’s GDP and 75% of its population.

Furthermore, prominent academics, policymakers, marketers, and business executives attended the event, which included talks by well-known speakers.

In addition, Mr Abdul Sattar Babar, CEO and MD of Ipsos in Pakistan, introduced the Global Trends report after Mr Zubair Ahmed Malik, former President of FPCCI and ICCI, inaugurated the meeting.

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The results of the study were then examined by Simon Atkinson, Global Chief Knowledge Officer at Ipsos, who looked at the parallels, discrepancies, and possible future directions.

Throughout the session, the study identified unique features that distinguish Pakistan:

“Pakistanis have a distinct mix of status-consciousness (valuing worldly possessions, international brands, and professional achievement), traditionalism (emphasising family and religion), and nostalgia (yearning for the past)”.

“Pakistani’s value their physical health more than their mental health, are positive about technology, and expect to live long lives. They are generally happier and more optimistic than the worldwide norm, notwithstanding their concerns about discrimination”.

Moreover, despite these differences, they have similar concerns about income inequality around the world, respect individual autonomy, cherish exceptional consumer experiences, and adopt a present-focused approach because the future is unpredictable.

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One important lesson is that in order to solve societal divisions, economic inequality, and climate change, it is imperative to use technology, social media, young, and women, establish brand trust, and capitalise on the optimism of the country.

The results of these polls, which were presented during the session, provided priceless information that can help businesses, and educational institutions.

In addition, the policymakers should promote positive change for Pakistan and its prospects going forward.