Islamabad, 8 December 2022 (TDI): The International Organization for Migration (IOM) together with the World Food Programme (WFP) has launched a campaign. This campaign is to prevent sexual exploitation and abuse in Pakistan.

It is called as “PSEA at the Frontline: Together We Say No to Sexual Exploitation and Abuse”.

Moreover, the campaign focuses on frontline employees because they are crucial to aid programs and frequently deal with impacted populations. It will benefit frontline workers from the prepared materials in their ability to recognize and report sexual exploitation and abuse. It will also be useful in its prevention.

These frontline workers include Drivers and security guards, enumerators, translators, aid distributors, financial services, and other contractors.

Aim of the Campaign

The campaign will deliver vital information regarding protection from sexual exploitation and abuse (PSEA) to frontline humanitarian workers and partners. It has a specialized set of communication materials in highly illustrated print, audio, and multimedia formats.

These materials were translated into Urdu and Sindhi for the Pakistani context in association with 16 Days of Activism against gender-based violence.

More than 3000 frontline relief workers in more than 80 countries helped to gather these resources. The campaign works under the tagline of “Together We Say No”.

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Remarks at the launch

IOM Pakistan Chief of Mission Mio Sato appreciated the efforts of UN agencies for working in these fields. Chris Kaye, Country Director of WFP Pakistan urged companies to share the material with all of their front-line staff members.

Shah Nasir Khan, Senior Strategic Planner for UN Pakistan and Head of the Resident Coordinator Office remarked that Due to a lack of knowledge about the subject and reporting procedures, reporting sexual exploitation and abuse is difficult. He mentioned that this obstacle can be overcome with the help of the materials released today.

Attendees also discussed the communication package and identification of the information, education, and communication (IEC) materials.