Islamabad, 3 August 2022 (TDI): China Cultural Center in Pakistan has begun a month-long campaign with the theme “Grand Canal Overseas Tourism Promotion Season 2022” on its official Facebook page, Wechat official account, channels, and other social media platforms, beginning on July 20.
In this promotion venture, the eight provinces (cities) along the Grand Canal, including Beijing, Tianjin, Hebei, Shandong, Henan, Jiangsu, Anhui, and Zhejiang, all presented their cultural heritage sites, historical and cultural districts, and colorful intangible cultures.
The focus of the event is on tourism and cultural resources along the Grand Canal and tells the story of the Grand Canal to Pakistanis through video displays and graphic introductions.
The promotion season employs video documentaries as the medium for recording and displaying the Grand Canal Intangible Cultural Heritage, as well as presenting the cultural memory and historical value it carries.
Global screenings of documentary films provided by the National Radio as well as Television Administration conveyed the skillfulness and depth of the Intangible items.
This was done by discovering the centuries-old shadow of Kangjian Guilin, silk rug-making techniques, paper-cutting art, along with other intangible cultural heritage items.
Furthermore, the documentary also depicted the cultural tradition of the Chinese people revering the nature.
Intangible cultural heritage, which is the foundation of the Chinese culture and the soul of its nation in today’s world of digitalization and rapidly advancing science and technology, is crucial for enhancing emotional identities and embodying the Chinese way of life.
It also serves as a crucial indicator for outsiders to understand the Chinese nation. What’s more, the promotional season will continue through August 20.
To experience the grandeur of intangible cultural heritage while touring the 1,000-year canal, please follow “China Culture Center in Pakistan” on Facebook and WeChat at the chinaculturalcenter as well as the official WeChat Channels.
