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CEO of Xiaomi announces release of SU7


Beijing, 25 March 2024 (TDI): The CEO of Xiaomi today announced the release of the SU7, the brand’s first electric car, which promises to disrupt the industry with its innovative features and reasonable price.

With a price tag of less than 500,000 yuan ($69,424), Xiaomi’s SU7 epitomizes its dedication to both innovation and affordability.

On Thursday night, Xiaomi will make a big announcement in the automotive world. They will disclose the official pricing range and pre-order details for the SU7.

Moreover, the business is confident in the SU7’s potential, as CEO Lei Jun stated. They aim to become one of the top automakers in the world. Xiaomi has raised expectations for the SU7 ever since its December introduction.

Lei highlighted how the cutting-edge technology of the SU7 rivals that of premium electric cars like Porsche and Tesla.

As part of its planned rollout, Xiaomi is exhibiting the SU7 at 76 locations in 29 Chinese cities. They tend to attract interest from potential buyers and car aficionados.

The “ocean blue” model and other variations have captured people’s attention, showcasing Xiaomi’s mastery of design. Jim Yan, one of the fans of the SU7, complimented Xiaomi on its uniqueness and value offering.

Xiaomi wants to satisfy the rising demand for electric vehicles. It wants to maintain its position as an inventive leader in the automotive industry. In addition to this, the company has plans to start mass manufacturing at a Beijing plant.

The SU7 offers impressive driving ranges, catering to diverse consumer needs and preferences. Xiaomi’s strategic investment of $10 billion underscores its long-term commitment to the electric vehicle market, setting a new standard for sustainable transportation in China and beyond.

There will be two variants of the SU7, one with a driving range of up to 800 km and another with up to 668 km (415 miles) on a single charge. The range of Tesla’s Model S, in contrast, is up to 650 kilometers.

Amidst a stalling market for smartphones, China’s fifth-largest smartphone manufacturer has been attempting to expand into electric vehicles (EVs); it initially announced this strategy in 2021.

Additionally, Chinese tech giant Huawei HWT.UL and search engine Baidu (9888. HK) have teamed up with manufacturers to create electric vehicles (EVs) opens a new tab.

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