CARE International launches empowering campaign on IWD2023

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CARE International launches empowering campaign on IWD2023
CARE International launches empowering campaign on IWD2023

Washington DC, 9 March 2023 (TDI):  On International Women’s Day (IWD2023), CARE International focused on the slogan that women know how to do, how to bring lasting change, how to transform, how to stand, and how to speak.

The slogan in three words “Women Know How” is too powerful in many aspects. CARE International which is a global feminist lead organization is working very high for the empowerment of women across the globe.

Organizations like CARE amazed the world with the captivating campaign “Women Know How.” The How can be completed by saying Women know how to manage, how to lead, how to care, how to help, how to heal, how to fight, and much more.

Women are possibly doing everything in all spheres of life. The organization also gives a very powerful message in its opening video “invest women and girls and they will know how to do the rest.”

The message of the campaign was to appreciate all the women around the globe as they know how to stand up for themselves and change their destinies with their own actions and voices.

Michelle Nunn, President  & CEO of CARE International also shared her important message related to the Women Know How by saying that women know how to get things done and move their families and communities forward.

On the occasion, model Iman shared that her mother taught her the value of holding yourself in high esteem, and how it can teach you which scenarios to walk away from.

“When you know that, you will be able to move forward into life because you will be able to know where the exit sign is when you see it,” she said.

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Zartasha Niazi
Ms. Zartasha Niazi is Communication, Advocacy, and Media expert who working with development and humanitarian both national and international organizations for the last 13 years. Her areas of expertise include designing and developing robust communications strategies including positioning of social media, storytelling, and filmmaking on both humanitarian and development issues and advocating for the rights of women and marginalized segments of society. During her services to CARE International in Pakistan, she awarded with "Best Communicator Award" from CARE Global. She is currently leading the Action for Impact. Started her career in 2008, She has traveled to Switzerland, and represented Pakistan at United Nations Human Rights Council, Geneva, Switzerland several times to advocate and communicate the rights of the marginalized. Through her innovative approach, she initiated various campaigns in different organizations on Gender Equality, Maternal Reproductive Health, and WASH. In addition, she is associated with National Youth Assembly, Women Democratic Front, and Every Women Treaty. Her poetic blog book “Words of Wisdom” was recently published, in which she tried to come up with inspirational quotes and poetry for women's empowerment, humanity, and peace. Her other publications include articles on women empowerment and climate change, Policy Monitor on the implementation of 18th Constitutional Amendment, Human Rights Report 2009 Jammu & Kashmir, FAFEN Fortnightly Newsletter, CARE Quarterly Newsletter, Pakistan Humanitarian Forum weekly bulletin, quarterly newsletter, and monthly reports, Infographics to Eradicate Poverty, Documentaries on gender equality and sexual and reproductive health, and several research briefs.