HomeNewsDevelopment DiplomacyBalochistan delegation gears up for Fruit Logistica 2024

Balochistan delegation gears up for Fruit Logistica 2024


Berlin, 9 February 2024 (TDI): A delegation comprising Agri. businessmen from Balochistan graced the premises of the Embassy on February 8 where they were warmly received by Ambassador Saqlain Syedah. The primary agenda of the meeting revolved around exploring the potential avenues for participation in the upcoming Fruit Logistica 2024 event.


Moreover, Ambassador Syedah extended assurances of unwavering support to the delegation, emphasizing the significance of their participation in fostering agricultural and trade relations.

Fruit Logistica: Uniting the World in Agricultural Trade

Fruit Logistica stands as the premier global trade fair for fruit and vegetable marketing, annually convening in Berlin since its inception in 1993.

Organized by Messe Berlin GmbH, a renowned trade fair organizer, Fruit Logistica serves as a comprehensive showcase of the entire value chain within the fruit trade industry.

The event witnesses the participation of companies from across the globe, representing the entire spectrum of the green assortment, ranging from production to retail.

With its diverse thematic areas, including “Fresh Produce,” “Machinery & Technology,” and “Logistics”.

Fruit Logistica caters to the varied interests and requirements of industry stakeholders.

Noteworthy is the efficiency of Fruit Logistica, characterized by its concise duration and targeted engagement.

Moreover, providing exhibitors with an effective platform to showcase their offerings.

Moreover, the event fosters extensive networking opportunities, complemented by seminars and workshops facilitating knowledge exchange and professional development.

Recap of Past Engagement

Reflecting on past engagements, Pakistan’s presence at Fruit Logistica has been notable, with significant interest in products such as potatoes and mangoes.

In 2014, a total of 13 Pakistani companies took part in the renowned international fresh produce trade fair, Fruit Logistica.

The exhibitors expressed their satisfaction regarding the arrangements facilitated by the Commercial Section of the Pakistan Embassy and the Trade Development Authority of Pakistan.

Also Read: Pakistan foreign office organizes mango festival

The upcoming edition of Fruit Logistica, is scheduled from 7th to 9th February 2024.

It holds promise for further enhancing Pakistan’s footprint in the global agricultural market.

In conclusion, the meeting between the Balochistan Agri. business delegation and Ambassador Saqlain Syedah underscores the commitment to leveraging platforms like Fruit Logistica.

Additionally,help advance agricultural interests and fostering international partnerships.

With the assurance of full support from the Embassy, the delegation embarks on its journey towards participation in Fruit Logistica 2024.




The writer is a dedicated graduate student pursuing an MPhil in DSS from NDU Islamabad.

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