Islamabad (TDI): The Embassy of Sweden in Islamabad has officially welcomed Lovisa Hofmann as the new Head of Political, Trade and Communication section.
With a strong diplomatic background and a commitment to strengthening Sweden–Pakistan ties, Hofmann steps into the role with a vision to deepen political dialogue, enhance trade partnerships, and foster cultural and public diplomacy between the two nations.
In a statement shared by the Swedish embassy, Hofmann expressed enthusiasm about her new posting: “It is a privilege to serve in Pakistan at a time when regional cooperation and sustainable development are so crucial. I look forward to engaging with stakeholders across sectors to promote shared values and mutual interests.”
Meanwhile Swedish Ambassador to Pakistan, Alex Berg von Linde, also welcomed the new head, posting a message on social media app X.
خوش آمدید
We’re excited to welcome Lovisa Hofmann as new Head of Political,Trade & Communication at the 🇸🇪 Embassy in 🇵🇰!With a ❤️ for hiking, nature, books & great conversations,Lovisa looks forward to exploring Pakistan’s stunning landscapes & connecting with its people. pic.twitter.com/hLBeQKfYZV
— Alex Berg von Linde (@SwedenAmbPK) August 26, 2025
Hofmann brings with her over a decade of experience in international and public policy, having previously served in various roles within the Swedish Ministry for Foreign Affairs and overseas missions, including assignments in Brussels and Dhaka.
Her background combines strategic communication, trade promotion, and political analysis, a skill set that aligns well with the embassy’s current focus in Pakistan.
The Political, Trade & Communication section in the embassy plays a vital role in advancing these areas while also supporting Swedish companies operating in Pakistan and promoting Sweden’s image as a progressive, innovative country.
Hofmann is expected to lead several initiatives in the coming months, including engagements with Pakistani civil society, media, and business leaders to further reinforce bilateral cooperation.
The appointment comes at a pivotal time, as Sweden continues to expand its presence in South Asia and support efforts towards regional peace, green transition, and inclusive economic growth.
The Diplomatic Insight is a digital and print magazine focusing on diplomacy, defense, and development publishing since 2009.
