Business, Education and Tourism (BET )

The Diplomatic Insight Team and Institute of Peace and Diplomatic Studies in collaboration with many  Diplomatic Missions is offering services to promote knowledge and understanding apart from stimulating dialogue and actions in the areas of business, education and tourism sectors between Pakistan and the countries from across the globe.

These Webinars/Seminars are offering wider publicity to inspire more collaboration amongst both nations and nationals especially in areas of business, education, and tourism, and other important sectors.

“Business, Education and Tourism (BET)” Country-wise series of Networking Seminars and  Meetings of Stakeholders for enhancing partnerships and Joint Ventures hence improving the Trade, Tourism, Travel,  Education connections between Pakistani relevant communities and partners.

  • Seminars
  • Conferences
  • Exhibitions
  • Events

This also includes Book Launches and Press and Media Promotions over the years since its inception.

IPDS and TDI through BET Series i.e. Business, Education, and Tourism Series Webinar will continue the conversation and information session between Pakistan missions abroad and foreign missions here in Islamabad to build stronger linkages amongst the communities through regular information sharing.

These BET series engagements are the public diplomacy initiatives of The Diplomatic Insight.

Public diplomacy is also called People’s diplomacy. Various government-sponsored efforts to reach out to the foreign publics and share information about one’s own country include public diplomacy efforts. Public Diplomacy has remained an important part of the government’s efforts to reach out to convince the targetted sectors of the foreign opinion to support governments/states’ objectives in any foreign country.

Public Diplomacy begins with an understanding of feeling the sense of pride over a country’s heritage, culture, cuisine, and in fact a soft power. In recent years, we have observed a transformation of diplomacy especially with the rise of the digital age. The Diplomatic Insight and Institute of Peace and Diplomatic Studies is taking the centre stage in Pakistan with exceptional public diplomacy inistaives. Public diplomacy also involves, marketing, public relations such a branding a country and incorporating the ideas of soft power was coined by Joseph Nye.  Nye defines soft power as “the ability to get what you want through attraction rather than coercion or payments.” In other words, soft power is the degree to which a political actor’s cultural assets, political ideals, and policies inspire respect or affinity on the part of others.

If your mission is interested to host such an event or by using a digital medium online event, then you can send us an email at with your requirements.