Tokyo (TDI): Pakistan is participating in Japan IT Week 2025, being held from April 23-25 at Tokyo Big Sight, marking a significant engagement in one of Asia’s most prominent technology exhibitions.
The Pakistan Pavilion, organized by the Trade Development Authority of Pakistan (TDAP) and the Pakistan Software Export Board (PSEB), in collaboration with the Embassy of Pakistan in Tokyo, highlighted the country’s emerging capabilities in information technology.
The Pavilion featured 18 Pakistani IT companies, representing a range of expertise including IT services, software development, game development, consulting, engineering, and embedded systems.
The Pakistan Pavilion at Japan IT Week 2025, organized by TDAP, PSEB, and the Pakistan Embassy in Tokyo, showcased 18 Pakistani companies in various IT domains. (1/2) pic.twitter.com/1L5QGGqn67
— Pakistan Embassy Japan (@PakinJapan) April 23, 2025
These firms engaged with a diverse array of Japanese stakeholders and industry professionals, presenting their technical offerings with the aim of building long-term commercial and collaborative relationships.
The Pavilion was officially inaugurated by Talha bin Khalid, Head of Mission at the Pakistan Embassy in Tokyo, along with Trade & Investment Counsellor Madiha Ali, PSEB representative Shehbaz Hameed, officials from the Japan International Cooperation Agency (JICA), and representatives from Japanese companies.
A dedicated networking event was also held during the exhibition, where technology experts and investors from both countries convened to discuss collaborative opportunities and explore avenues for partnership.
The event attracted considerable interest from Japanese buyers, business representatives, and institutional stakeholders, many of whom expressed keen interest in exploring business ventures with the participating Pakistani companies.
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The engagement allowed Pakistani firms to position themselves as potential partners in Japan’s advanced tech ecosystem, which is characterized by high-speed innovation and stringent quality standards. Many Japanese firms responded positively to the competitive and efficient solutions offered by Pakistani participants, initiating discussions on investment and technology cooperation.
Companies representing Pakistan anticipate meaningful commercial prospects as a result of this participation, with potential benefits not only in terms of revenue generation but also in building international credibility for the country’s IT sector.
This initiative reflects Pakistan’s ongoing efforts to introduce its tech talent to global markets and aligns with the broader objective of enhancing digital diplomacy.
It also opens up possibilities for a mutually beneficial technology relationship between Pakistan and Japan—one that fosters sustainability, innovation, and regional digital development.
Areeba Kanwal is a contributor at The Diplomatic Insight and has passion for International Relations and diplomacy.
