Islamabad (TDI): The Pakistan Business Council (PBC), UNICEF, and UN Women jointly launched a landmark report, “Mapping Family-Friendly Workplace Policies in Pakistan,” underscoring the critical role of family-friendly policies in supporting the social sector, businesses, employees, and Pakistan’s broader economic growth.
The report offers valuable insights into how progressive workplace measures—such as parental leave, flexible working arrangements, and childcare support—can enhance employee well-being, child development, promote gender equality, and contribute to sustainable economic development.
Ehsan Malik, CEO of PBC, emphasized: “For the private sector, family-friendly policies have evolved beyond compliance or corporate goodwill—they are now essential for cultivating a modern, resilient, and high-performing workforce.”
“Businesses that invest in supporting working parents benefit from stronger talent retention, lower absenteeism, and greater gender diversity. This report acts as a practical resource, presenting a variety of adaptable models for companies to tailor to their specific needs. It offers a starting point—or a next step—for organizations aiming to create more inclusive, supportive, and future-ready workplaces.”
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“Family-friendly policies are key to unlocking children’s potential, empowering women, and driving economic growth in Pakistan,” said Abdullah Fadil, UNICEF Representative in Pakistan.
“With only one in five women in the workforce, flexible work arrangements, access to affordable, quality childcare, and support for working mothers are essential. These policies foster early childhood development that shapes a child’s entire future and contributes towards a more inclusive, productive Pakistan.”
Jamshed Kazi, Country Representative, UN Women Pakistan, highlighted: “When workplaces adopt family-friendly policies, they not only support parents—they help build a more gender-diverse and inclusive workforce. These policies challenge traditional gender roles, promote shared caregiving responsibilities, and contribute to shifting social norms both in households and at work.”
Pakistan is home to over 92 million children under the age of 14, yet formal childcare support remains limited posing a significant challenge for working parents, particularly mothers striving to balance their professional and caregiving responsibilities.
This comprehensive report examines family-friendly workplace policies in Pakistan with a focus on childcare initiatives and their impact on economic growth, gender equality, and workforce retention.
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Employing a mixed-methods design—including surveys, focus group discussions, in-depth interviews, and observational visits in urban centers such as Karachi, Lahore, and Islamabad—the study integrates both quantitative and qualitative data to provide robust insights.
The report urges businesses to start by understanding the needs of their employees and to explore sustainable childcare models appropriate to their industry.
Offering flexible work arrangements and employer-supported childcare solutions are among the most effective ways to support working families and foster a more inclusive workforce.
The report also emphasizes the need to train managers to recognize and reduce bias around caregiving, build cross-sector partnerships to support childcare infrastructure, and embed family-friendly policies into business practices and operations to ensure long-term commitment to support working families
Sohail Majeed
Sohail Majeed is a Special Correspondent at The Diplomatic Insight. He has twelve plus years of experience in journalism & reporting. He covers International Affairs, Diplomacy, UN, Sports, Climate Change, Economy, Technology, and Health.
