It is often said that first impressions form in seconds. That slogan has a scientific backbone: people make surprisingly consistent judgments about others after mere 7 seconds, before a single word is spoken.
Do etiquette and nonverbal intelligence still matter in the 21st century, especially in diplomacy, international business, and today’s borderless jobs market? Yes. Here’s when they make the difference, why they work, and how youth can use them.
In a global world, success belongs to those who can open to other cultures while staying anchored in their own. The risk at either extreme is real: cling too tightly to familiar patterns and we appear closed-minded and narrow vision; assimilate completely and we erode true identity and hold back the personal development. The goal is equilibrium-confident roots, flexible branches.
One practical way to build that balance is to learn manners and etiquette across cultures. Etiquette isn’t “dry rules”; it encodes what a society values: status, modesty, warmth, time, and trust. Understanding both your own codes and others’ codes helps you see differences and similarities clearly.
Body language: the message before your message
- Posture. An open posture, calm movements, controlled but not stiff body, everything speaks confidence.
- Facial cues. Frowning the eyes, smiling, everything says something.
- Eye contact. A steady gaze can signal confidence in many places; in others, especially across age or hierarchy, it can feel intrusive. Studies document meaningful cultural differences in how gaze is used and perceived.
- Gestures. Keep them neutral until you’re sure. Some common hand signs (for example, the familiar “OK” ring) carry negative or even vulgar meanings in parts of the world.
- Adornments. Jewelery, pins, watches, and tattoos all communicate. An item that’s special to you can mean something else entirely to others, be mindful of those signals.
Cultural awareness while traveling shapes how we interact
- The distance we maintain with others
Comfortable space varies widely across cultures; a landmark global study found large differences in preferred interpersonal distance. When unsure, give a bit more space. - How and when we touch in public
Handshakes, cheek-kisses, bows, or no touch at all-follow the host’s lead in formal settings. - The duration of eye contact
Aim for friendly, not fixed; adjust for age, seniority, and setting. - Our greetings and gestures
Learn the local default greeting; avoid high-risk hand signs until you’re certain.
A personal note on smiles
I grew up in a more rigid, Soviet-influenced Southern European environment where smiling at strangers was seen as a shallow behavior, almost a sign of “light-mindedness.”
Traveling taught me a useful correction: in many places, a polite smile is simply social lubrication. Yet when I return home, smiling too much on the street can still be read the wrong way.
The lesson isn’t to abandon home norms, but to adapt to context and to remember that neither approach is “right” everywhere.
A youth toolkit for global settings
- Arrive with a neutral default: tidy, context-appropriate dress; soft smile; relaxed posture; minimal gestures.
- Mirror lightly: match pace, space, and tone but never imitate.
- Mind high-risk zones: avoid ambiguous hand signs; keep touch conservative until invited.
- Titles and names: use formal address until told otherwise; pronounce names carefully.
- Digital manners matter: clear subject lines, respectful salutations, punctual replies.
- Adornments with intent: be mindful what you wear in strange and unknown environments.
Manners are ageless and borderless. For today’s youth, etiquette and nonverbal intelligence are not antiques; they’re portable, high-return soft-diplomacy skills that elevate personal presence and represent one’s country with grace.
And as Zeno of Citium words say “We have two eyes, two ears, and one mouth” this is a reminder to observe and listen first and speak only when it adds relevance. Proper behavior, a composed presence, and an appropriate look are not vanity; they are tools of soft power that signal respect, competence, and intent.

Catalina Bora
Catalina Bora is the founder of the Institute of Etiquette and Protocol. She can be reached at catalinabora@gmail.com











