Islamabad (TDI): Special Envoy and Ambassador Extraordinary of the Federal Democratic Republic of Ethiopia, Dr. Jemal Beker, called on Jam Kamal Khan, Federal Minister for Commerce, at the Commerce Ministry, on Friday.
Both sides reviewed the arrangements for the Single Country Exhibition of Pakistan, scheduled to be held in Addis Ababa, Ethiopia, from May 15-17, 2025.
Rana Ihsaan Afzal Khan, Coordinator to the Prime Minister on Commerce and Industry, was also present during the meeting which was attended by the Senior Officials from the Ethiopian Embassy Islamabad and the Ministry of Commerce.
The two sides expressed satisfaction over the joint mobilization campaign undertaken by the Ethiopian Embassy Islamabad in collaboration with the Ministry of Commerce and Trade Development Authority of Pakistan (TDAP) for encouraging the business community to take part in the Exhibition, which coincides with a High-Level Business Forum “Invest In Ethiopia”, scheduled for May 12-13, 2025.
The Ambassador briefed the Minister about his engagement with major business chambers in Pakistan for sensitizing the business community about the great potential of participating in the Exhibition.
The Ambassador said the Government of Ethiopia and business community are all set to host the Pakistani delegation.
He said the Ethiopian Embassy in Islamabad has brought the Ethiopian Airlines to Pakistan, which has become a perfect instrument for successful implementation of the “Look Africa and Engage Africa” policy of Pakistan, giving a major boost to delegations’ exchange in areas of trade, science and technology, health and education.
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Minister Jam Kamal Khan appreciated the Ambassador for his key role in mobilizing the business community of Pakistan for the Single Country Exhibition.
He highlighted the importance of the exhibition as a key component of Pakistan’s “Look Africa and Engage Africa” policy initiative, providing a vital platform for Pakistani businesses to explore the vast potential of the Ethiopian and broader African markets.
The Minister said the Single Country Exhibition would significantly strengthen the trade relations of Pakistan with Africa as well as Ethiopia, opening new avenues for cooperation across various sectors.
He also agreed on the importance of collaborative efforts to maximize the exhibition’s impact.
Nuzhat Rana is the Managing Editor (website) at The Diplomatic Insight.