Islamabad (TDI): During the month of Ramadan, Easypaisa Digital Bank was at the forefront of creating meaningful impact. Donations worth PKR 107million were processed through Easypaisa, during Ramadan, marking an 18% year-on-year increase compared to last year.
To amplify the impact of each contribution and encourage more people to donate during the month of Ramadan, Easypaisa announced that it would donate PKR 1 for every PKR 20 contributed via the app, which amounted to PKR 5.3 million. The campaign saw more than 360,000 transactions and a 34% YoY increase in total donation-related transactions.
This initiative not only encouraged more people to participate but also created a significant impact on the lives of those who needed the donations the most.
Easypaisa distributed these donations through several reputable charitable organizations in Pakistan including Edhi Foundation, Shaukat Khanum Memorial Cancer Hospital, Maulana Tariq Jameel Foundation, Al Khidmat Foundation, and the Indus Hospital.
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The purpose of the initiative was to foster a spirit of compassion and generosity throughout the month of Ramadan with the help of more than 50 listed donation partners on the platform.
The Head of Wallet Business of Easypaisa digital bank, Farhan Hassan, commented, “Enabling access to convenient and seamless donations through the Easypaisa app remains a cornerstone of our mission to simplify financial transactions for everyone. During Ramadan, we empowered millions across Pakistan to donate and truly make a difference.”
He further said, “Easypaisa continues to spearhead the country’s digital financial services revolution. By leveraging cutting-edge technology and forging strategic collaborations, we remain committed to promoting financial inclusion and empowering communities.”
Moreover, the Executive Director of Growth & Analytics, Hani Haider, commented, “Enabling customers to donate securely and conveniently through our platform has proven to be a successful lever of growth for Easypaisa. We proved that yet again in 2025, by becoming the platform of choice for our customers.”
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“At Easypaisa, our aim is to engage our audiences, by helping them connect to the causes closest to their hearts – Processing over PKR 107m in collected donations from our customers during Ramadan, is proof of the trust our customers continue to place in us, and I am extremely thankful to our 50+ integrated partners in this endeavor, whose persistent efforts have made this campaign a resounding success.
The PKR 5.3M amount contributed by Easypaisa will help further establish our commitment towards this cause,” Hani Haider said.
More than 50 million people have registered on Easypaisa, including a robust 31% female user base. With more than 2.8 billion transactions being processed in 2024 alone valuing at PKR 9.7 trillion (approximately 9% of Pakistan’s GDP), Easypaisa has become a pivotal player in Pakistan’s evolving digital finance ecosystem.
Javaria Khalid is a Web Contributor at The Diplomatic Insight Magazine. She specializes in covering geopolitical developments, international relations, diplomatic, and socio-economic developments in Europe and Pakistan.
