New York, 8 June 2022 (TDI): Princess Astrid of Belgium is representing King Phillipe in the framework of this year’s Belgian Economic Mission to the United States of America.

From June 7 to June 9, the delegation is in New York City to meet companies, public officials, and different organizations.

The goal is to discover opportunities for new partnerships. Previous activities held in Atlanta included various subjects.

Among them, are cybersecurity and privacy, B2B encounters, supply chain optimization, and women in entrepreneurship.

On its official Twitter Account, the Belgian Minister of Foreign Affairs, Sophie Wilmès announced the delegation’s arrival in New York City

As two crucial cities in the international relations field, the city of New York and Brussels have always had strong ties. New York hosts the United Nations headquarters while Brussels hosts the European Union’s headquarters.

The schedule consists of multiple encounters. The two main events are the meeting at the AB InBev headquarters which will focus on sustainable business innovation and the event “Two Inspiring Cities”.

AB InBev is the most important Belgian Brewer Company but has a second global headquarters in New York. As part of its social responsibility, it has been intensively working to fight sustainability issues.

One of the main goals is to attract new stakeholders with an interest to work for a more sustainable business environment, for instance.

Similarly, “Two Inspiring Cities” is an event that has sustainability and climate change as its focal points. Both Brussels and New York have been leading the on-trend revolution of building more sustainable cities.

The occasion will last two days and allow participants to exchange their know-how. Finally, during their busy schedule, the delegation will also attend the UN’s NY headquarters.

They will also meet with Eric Adams, the Mayor of the city of New York. The meeting will aim to explore further cooperation opportunities. Following New York, the Economic Mission will resume in Boston, the third and last city to host the events.

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