Beijing (TDI): Yunnan Province, known for its six World Heritage sites, joined hands with Fujian and Shandong Provinces, as well as international partners including Khon Kaen City of Thailand, Luang Prabang Province of Laos, and Siem Reap Province of Cambodia, to unveil the “World Heritage Tour Program (WHTP)”.
The initiative was launched during the 2024 China International Friendship Cities Conference (CIFCC).
Ranked second nationally for its World Heritage offerings, Yunnan aims to leverage the program to foster international collaboration in cultural preservation and tourism.
Under the Belt and Road Initiative, deeper cooperation in infrastructure, trade, and cultural exchanges has paved the way for significant growth in the global tourism sector.
The WHTP seeks to establish a comprehensive international platform, engaging professionals from cultural and tourism sectors, sister cities, academic institutions, media, and enterprises.
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It focuses on developing strategies for heritage conservation, improving cross-border tourism experiences, and enhancing global awareness of World Heritage sites through effective communication campaigns.
Key highlights of the initiative include hosting events such as the WHTP City Cultural and Tourism Carnival, influencer-led experience sharing sessions, and a global photography competition titled “City Impressions.”
These activities aim to position participating regions as leading destinations for heritage tourism with distinct local appeal.
On the launch day, representatives from Yunnan, Fujian, Shandong, and countries along the Mekong River introduced their World Heritage sites.
The event also saw the launch of new digital platforms to promote the initiative.
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The “Explore Yunnan Discover Angkor” multimedia channel was unveiled by Xinhua News Agency, while China News Service launched its “Explore Yunnan Discover South Asia” multimedia column.
Two premium routes were also announced at the event: the “Starry Night Journey into the Secrets of Buddhist Kingdoms” connecting China and Laos, and the “Explore Yunnan Discover Angkor” Sino-Cambodian cultural and natural heritage tour.
These itineraries aim to attract global tourists while emphasizing sustainable and culturally immersive travel experiences.
This collaboration marks a significant step in promoting world heritage tourism and fostering cross-cultural exchange across Asia.
