Islamabad (TDI): First-ever Rwanda Coffee Festival in Pakistan is all set to take off on Thursday, January 29, featuring exhibition and business-to-business (B2B) networking.
The festival is a one-of-its-kind event which will bring Rwandan coffee experience to Pakistan, with a goal to establish trade linkages between the importers in Pakistan and exporters in Rwanda.
The festival is being spear-headed by the High Commission of Rwanda in Pakistan and National Agricultural Export Development Board (NAEB) of Rwanda, with support from government entities in Pakistan.
Visitors will have a chance to see live coffee roasting, cupping, and tasting of Rwanda’s speciality “bourbon” type of Arabica coffees. Stalls will be set up by coffee exporters of Rwanda, who are keen to forge long term business partnerships in Pakistan.
Read More: Rwanda’s Coffee Economy: Brewing Success on the World Stage
Currently, Rwanda has over 117 coffee exporters and 79 roasters. 400,000 small holder farm families are involved in cultivating and producing coffee beans in the country.
Rwanda’s coffee reaches a number of export destinations while the country and its exporters are keen to expand the reach of this major export product.
The coffee festival in the capital city of Pakistan will attract participation from coffee importers, government and trade officials, businessmen, and media persons; in addition to participation from Rwanda.
A documentary titled “Rwanda Coffee – From Farm to Cup” will be featured during the festival and a cultural performance will also amuse the participants.
Read More: A Country That Exports Coffee to the World: Rwanda’s Own Coffee Culture
Pakistan’s Commerce Minister, Jam Kamal Khan, and Rwanda’s Minister of Trade and Industry, Prudence SEBAHIZI, will deliver remarks while the panel discussion in the later part of the day will focus on opportunities and challenges in connecting coffee businesses on both sides.
Pakistan is a growing coffee consumption market, having a vibrant city culture tailored around themed coffee cafes. With this demand, a variety of coffee flows into the country originating from some of the well-known coffee producers of the world.
Rwanda, as one such producer, hopes to capture a thriving market in Pakistan through this coffee festival. Businesses in both countries are keen to cement trade linkages despite the long distance that separates both countries.
Established in December 2008, The Diplomatic Insight is Pakistan’s premier diplomacy and foreign affairs magazine, available in both digital and print formats.
