Lahore (TDI): realme, the fastest-growing smartphone brand has unveiled its three-year strategic plan at the Mobile World Congress 2025 (MWC 2025), targeting a doubled global user base while achieving success in the mid-to-high-end market.
Making its grand debut at the MWC, realme also unveiled the latest cutting-edge Interchangeable-lens Concept at the event.
“As realme embarks on a new era of development, the company is committed to user-driven growth to achieve sustainable breakthroughs,” said Chase Xu, Vice President and CMO of realme.
“realme’s new strategic plan focuses not only on market expansion but also on its dedication to empowering youth as a tech popularizer, consistently exceeding international users’ expectations in technology.”
realme is aimed to accelerate its market advancement in 2025, following its achievement in Q3 and Q4 2024 as one of the fastest-growing smartphone brands in certain regions of the world.
The company is set to pioneer growth in more than one hundred markets globally.
In the next three years, it aims to double its international user base and establish a strong presence in the mid-to-high-end market.
To achieve this strategic vision, it has articulated a comprehensive roadmap centered on product planning, brand enhancement, and technological innovations.
At MWC 2025, realme has unveiled the international positioning of its 3 signature product lineups, each aimed at creating extraordinary tech experiences that surpass the expectations of young users globally.
The GT Series, branded as the “Next-Level Performance Flagship with AI,” offers peak performance, extraordinary gaming experience, latest AI technology, and ultra-clear imaging, elevating user experiences to new heights, the company said in a statement.
It said that the Number Series, featuring “Mid-range Performance Benchmark & Camera,” impeccably combines powerful performance, outstanding imaging capabilities, and impressive design, enabling young users to excel in both everyday tasks and gaming.
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The C Series, positioned as “Better Tech for Youth,” delivers ultra-smooth and great experiences unmatched in its price segment, it added.
Reaffirming its commitment as an AI popularizer for young generation, realme will continue to lead the trend of AI integration in smartphones, enhancing mobile AI capabilities and inspire the next generation to explore limitless possibilities of AI, it added.
Through its NEXT AI initiative, the brand focuses on providing latest, accessible and user-friendly technologies in AI imaging, AI efficiency, and AI gaming.
“Over the next three years, realme will deliver 100 million AI smartphones worldwide. It also promises to provide the segment’s leading chipset experience and massive battery across all product lines, including GT Series, Number Series, C Series and more.”
At MWC 2025, realme also debuted its groundbreaking Interchangeable-lens Concept, a prototype that challenges the conventions of mobile photography.
This visionary device features a one-inch customized Sony sensor paired with a proprietary lens mount system, enabling users to attach DSLR lenses directly to a smartphone.
With two pro-level lenses—73mm portrait and 234mm telephoto—it delivers optical clarity previously unthinkable for mobile devices, from creamy bokeh to lossless 10x zoom.
Though not yet mass-produced, this concept shows realme’s commitment to pushing boundaries. realme is exploring solutions to industry-wide challenges like sensor size limitations and digital zoom compromises by integrating modular optics with mobile tech, the statement said.
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“Alongside the Interchangeable-Lens Concept, realme previewed two latest AI imaging technologies, making image and video editing much more effortless. AI Voice-based Retoucher allows users to edit images with just their voice. Say, “Remove the background,” “Change the sky to sunset,” or “Add some fireworks in the background”—and watch it happen in real-time.”
It said that AI Video Eraser is another feature that can remove unwanted objects or people from videos with a single tap.
Starting in 2025, realme is committed to becoming a tech brand that leads in performance, stands out in design, and understands young generation better, with many impactful initiatives to be rolled out over a three-year period.
realme will partner with several top gaming firms to pioneer a new era of gaming in 2025, aspiring to empower young generation to be authentic and fearless warriors, it said.
These partnerships will feature electrifying event partnerships, bold IP co-branding, innovative technical integrations and more, the statement added.
The company said that realme will focus gaming innovations on three core areas: delivering exceptional visuals with high frame rates, ensuring smooth connectivity with ultra-low latency, and crafting immersive, user-centric experiences.
It said that the goal is to empower users with an unparalleled gaming journey that enables them to play with freedom and ease.
“In 2025, the company will announce two exciting partnerships with leading entertainment and luxury IPs, culminating in the launch of exclusive limited-edition products that embody the spirit and creativity of these collaborations, setting new standards in the industry.”
At MWC 2025, realme also unveiled the realme 14 Pro Series, the world’s first cold-sensitive color-changing smartphone lineup.
This series aims to bring flagship features to mid-range devices, achieving breakthroughs in design, imaging, and performance.
Featuring next-generation camera capabilities, the 14 Pro+ stands out as the sole mid-range smartphone with a periscope lens for telephoto shooting.
It boasts a 1/2″ Sony IMX882 sensor and 120X SuperZoom, combined with a 50MP Sony IMX896 OIS main camera for DSLR-level clarity. Powered by NEXT AI, the series introduces AI Ultra Clarity 2.0, bringing AI Super-resolution to mid-range devices.
Furthermore, the series introduces the world’s first MagicGlow Triple Flash, designed for stunning nighttime portraits, transforming into a professional-grade light fill.
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The realme 14 Pro Series represents a major leap in performance, enhancing users’ experience in work, gaming, and entertainment.
“The 14 Pro+ is powered by the Qualcomm Snapdragon® 7s Gen 3 5G Platform, while the 14 Pro features the MediaTek Dimensity 7300. Both models include a 6,000mAh Titan graphite battery, providing 10 hours of gaming and 17 hours of video playback on a single charge.”
Moreover, the 14 Pro+ boasts a symmetrical quad-curved display with a stunning 93.8% screen-to-body ratio.
