Islamabad (TDI): Dr. Jemal Beker Abdula, Ethiopia’s Ambassador to Pakistan, met with Fahd Haroon, Special Assistant to the Prime Minister on Digital Media, in Islamabad on Friday to discuss the evolving media and digital media landscapes and their implications for public diplomacy and nation-building.
During their meeting, both acknowledged the transformative role of digital media in shaping public perceptions, influencing narratives, and serving as a powerful tool for communication in the modern age.
They underscored the increasing importance of leveraging media platforms for fostering international goodwill and enhancing bilateral ties.
Highlighting the opportunities and challenges presented by the rapid evolution of digital technologies, Fahd Haroon shared insights into Pakistan’s strategies for managing the digital space.
Pakistan Government’s Focus on Innovation
He emphasized the government’s focus on innovation, strategic initiatives, and collaborations to address emerging challenges and harness the potential of digital media for socio-economic development.
Ambassador Jemal Beker provided an Ethiopian perspective, detailing how his country is adapting to the digital transformation while utilizing media as a key element of its public diplomacy efforts.
He noted the need for mutual learning and sharing of best practices to overcome common hurdles in this domain.
The meeting concluded with a commitment to exploring avenues of cooperation in the digital media sector, emphasizing the importance of collaboration in fostering stronger ties between Pakistan and Ethiopia.
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Both officials reaffirmed their dedication to enhancing media’s role in building bridges of understanding and promoting shared goals on the international stage.
