Dubai (TDI): Pakistan unveiled its national pavilion at the World Health Exhibition (WHX) 2026 in Dubai, marking a major bid to boost healthcare exports and strengthen economic ties with the UAE and the Gulf region.
The event, which runs through February 12 at the Dubai Exhibition Centre in Expo City, has drawn global industry leaders, policymakers, and medical professionals from over 180 countries.
Under the banner of the Trade Development Authority of Pakistan (TDAP), 40 Pakistani companies are showcasing a wide range of products, including medical devices, surgical instruments and pharmaceuticals.
Officials say the pavilion highlights Pakistan’s improving manufacturing standards and aims to position its products as competitive alternatives in global markets.
At the inauguration on Monday, Pakistan’s Trade and Investment Counsellor Ali Zeb Khan said the country’s presence at the exhibition reflects “growing international recognition” of its healthcare manufacturing capabilities.
“Pakistani companies are showcasing a diverse range of innovative products aligned with global health care standards and market requirements,” he said.
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He described the UAE, Pakistan’s second-largest trading partner, as a strategic gateway to broader markets in the Middle East, Africa, and beyond.
The WHX, formerly known as Arab Health, is one of the world’s largest healthcare trade shows, featuring more than 4,300 exhibitors and expected to see over 235,000 visitors this year.
This is one of the many back-to-back exhibits in Dubai and the United Arab Emirates (UAE) in which Pakistani export-oriented companies have actively participated. The country pavilions have been featuring a mix of public and private companies.
Pakistan’s participation comes as the government prioritizes diversification of export base beyond traditional sectors such as textiles; leveraging quality and cost-effective medical products to tap rising demand in the Gulf and emerging markets.
Meanwhile, the country’s finance minister has been highlighting the fiscal turnaround and reform agenda at international forums such as the AlUla Conference for Emerging Market Economies.
