Crown Family Campaign: Toyota’s Marketing Strategy

Tokyo (TDI): The 2025 Toyota Crown Family is showcasing its beauty in this year’s “Stand Out in Every Sense” marketing campaign.

Driving an automobile that stimulates all senses and elevates the ordinary requires not only cutting-edge, sophisticated design but also cutting-edge technology and superior performance.

Throughout the campaign, the striking style, plush luxury, and enhanced connected technologies and features of the Toyota Crown Family are highlighted, conjuring up that sensation of being so engrossed in something that everything else seems to fade away.

Ready to grab the moment, the all-hybrid Toyota Crown Family delivers a blend of power, fuel efficiency, an easy-to-use interior, and a stylish external appearance.

Mike Tripp, group vice president of Toyota Marketing, stated, “This campaign successfully conveys the elevated experience that our customers can anticipate from the Toyota Crown Family, including the introduction of the Toyota Crown Signia.”

“Our sedan and SUV lineup will seem bolder thanks to the 2025 Toyota Crowns’ innovative design, which defies convention.”

“Power Play,” “Room to Be Alone,” and “With a View” are just a few of the 6- and 15-second NLV pieces that Saatchi & Saatchi produced. Jaron Albertin of SMUGGLER directed the 30- and 15-second CTV spot “Tango.”

Also read: Toyota Unveils Aspirated V-8 Supra Race Car

The Toyota Crown creates an experience in each location that deviates from our typical way of living. It appears as though nothing else matters.

Below is a quick rundown of each spot.

Tango

As the drivers notice each other and their Toyota Crowns, they exchange a moment of recognition and adoration as their eyes meet at a city junction in the movie “Tango.”

A Toyota Crown and Toyota Crown Signia are waiting there.

In a daring, coordinated dance that displays their strength and design, the Toyota Crowns are left alone in a striking desert setting as the city quickly disappears.

The vehicles exchange a last look before driving away at the junction, where the action started.

Power Play

The Toyota Crown and Toyota Crown Signia are shown in “Power Play” halting at a busy city crossroads.

The drivers look at each other and then explore the city as the outside world fades away.

They show off the performance of the Toyota Crowns as they cruise the streets in style while no one else is around.

Room to Be Alone

A couple having a picnic behind their Toyota Crown Signia is where “Room to Be Alone” opens, a bustling metropolitan park.

The park closes and they are left alone in a peaceful meadow, relishing the moment as the outside world disappears while they unwind in the roomy cargo area.

With a View

In “With a View,” the film opens on a busy downtown street with a Toyota Crown glinting in the morning sunlight.

A chic pair inside exchanges a sly look. The undulating hills become serene as the cityscape disappears.

As the camera moves back outdoors, the city is once again shown, and it is implied that the hills stand in for the cozy sensation of operating a Toyota Crown.

CTV, digital content, digital video, paid social, programmatic, streaming audio, and experiential marketing are all included in the newly designed Toyota Crown Family campaign.

Also read: Toyota Lowers EV Output Plans for 2026

Two eye-catching cars, the boldly inventive Crown sedan and the effortlessly stylish Crown Signia crossover SUV, are offered in the 2025 Toyota Crown family.

The 2025 Toyota Crown sedan introduces bold flair to the Toyota sedan portfolio with its amazing and inventive appearance that defies every rule in the book.

The sleek, aerodynamic form of the Toyota Crown, along with its available 21-inch wheels, make it an eye-catching vehicle.

The Toyota Crown comes with a choice of two distinct hybrid powertrains: the standard Toyota Hybrid Electric Vehicle (HEV) System or the Hybrid MAX.

It is available in three grades: XLE, Limited, and Platinum. With a combined net power of 340 and a net torque of 400 lb-ft, Toyota’s performance hybrid is known as the Hybrid MAX.

Also read: Toyota’s Contribution to NASA Artemis III Mission

A 2.4-liter turbocharged engine and a direct-shift 6-speed automatic transmission are paired with front and rear electric motors, a feature unique to the Platinum grade.

The EPA estimates that the hybrid MAX will get 30 miles per gallon combined city and highway mileage while producing a tremendous torque at low RPM for sporty, thrilling driving.

With an EPA-estimated 41 combined MPG rating for the Toyota Crown XLE, Nightshade Edition, and Limited grades and 236 hybrid system net combined horsepower, the HEV system also provides plenty of power and economy to get drivers farther.

The starting MSRP for the Crown XLE grade in the 2025 Crown all-hybrid lineup is $41,440, which does not include delivery, processing, and handling fees. Prices can change at any time.

Toyota’s SUV collection is elevated with the introduction of the 2025 Toyota Crown Signia, which offers eye-catching design and stylish functionality.

The Crown Signia is a stunning vehicle that is guaranteed to draw attention thanks to its flowing shape, roomy premium interior, and elegant color selections.

Also read: Hyundai, GM Unite for Future Automotive Solutions

With the Toyota HEV system and standard electronic on-demand all-wheel drive, it also offers capable, efficient performance and is offered in a choice of XLE and Limited grades.

With its 240 net system horsepower and EPA-estimated combined 38 MPG rating, the Crown Signia redefines the crossover for the current day.

At a starting MSRP of $43,590 for the XLE model (not including delivery processing and handling fees), the well-equipped Toyota Crown Signia is offered at a competitive price. There are always changes to the prices.