Islamabad, 12 September 2024 (TDI): The software company Adobe announced on Wednesday that it will strengthen its lineup of products for creative professionals by introducing a new generative AI-powered video creation and editing tool in a restricted release later this year.
The AI tool, called Adobe Firefly Video Model, will be made available in beta form and added to the Photoshop creator’s array of Firefly image-generating programs, which let users create vector drawings, still photos, and designs.
With such a model, Adobe will take a more prominent place in the expanding market for AI-based video creation tools, which is already being pursued by smaller businesses such as Sora from OpenAI, Stable Video Diffusion from Stability AI, and others.
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Alexandru Costin, vice president of generative AI at Adobe, stated that the tool can create a five-second video for a single suggestion and can understand both text and visual cues.
The necessary camera angle, panning, motion, and zoom can also be specified by the user.
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Rather than using any content created by Adobe customers, Adobe claims that the video model was trained on licensed or public domain content that it is allowed to utilize.
Additionally, Adobe is introducing Generative Extend, a feature that will be included in its Premiere Pro video editing program and allow users to add two extra seconds to any existing clip by creating a suitable insert to fill in any missing frames.
The tool has had “a huge positive reaction from all of our customers,” according to Costin, who first showed it off in April.
