Dubai (TDI): Pakistan’s Ambassador to the UAE Faisal Niaz Tirmizi praised innovation of Pakistani exhibitors at the Beauty World Middle East 2024, during his visit to the Pakistan Pavilion.
Ambassador Tirmizi emphasized the significance of the participation of Pakistani companies at the global exhibition, calling it a crucial step in showcasing Pakistan’s expanding beauty and personal care sector to an international audience.
The exhibition, one of the most prestigious in the beauty industry, runs from October 28-30 at the Dubai World Trade Centre, attracting over 1,800 exhibitors from 60 countries.
Sixteen Pakistani companies, under the patronage of the Trade Development Authority of Pakistan (TDAP), are participating in categories ranging from haircare and skincare to fragrance compounds and personal hygiene products.
Also Read: CPEC Opens Doors to Economic Opportunities for Afghanistan, Says Envoy
The Consul General of Pakistan, Hussain Muhammad, inaugurated the Pakistan Pavilion, highlighting the competitive edge Pakistani products bring to global markets.
He commended the exhibitors for their commitment to diversifying products and expanding into new markets, noting that TDAP has supported Pakistani exhibitors through subsidized stalls, facilitating greater international outreach.
Also Read: Envoys of Six Countries Present Credentials to President Zardari
Ali Zeb Khan, Trade and Investment Counsellor, and his team are also providing on-ground support to Pakistani brands to maximize exposure at the event.
